When a consumer buys a product and has some kind of problem or develops dissatisfaction, the legal guarantee of complaint is established by the Consumer Defense Code, but the consumer must know the limits of the right to complain.
Nowadays, consumers are using different tools to express their dissatisfaction, such as social media, complaint websites, mobile apps, etc.
If the complaint is made through one of the tools mentioned above, the consumer must be careful not to overstep their right to complain and offend the supplier.
The publication of a complaint on the internet is released globally and this means that the author loses control of the number of people who have access to that text. The consequences of a complaint made with a hot head and without reflection can lead to a lawsuit for moral damages.
The limit for consumers is to be aware of the extent to which they can express their dissatisfaction with the services provided or products purchased. Reasonableness and moderation are required, so as not to damage the honor, dignity and image of the service provider.
If the complaint is considered abusive, the consumer will have to pay compensation to the company that has suffered moral damage.
