Quando o consumidor compra um produto e apresenta algum tipo de problema ou desenvolve insatisfação, a garantia legal de reclamação é estabelecida pelo Código de Defesa do Consumidor.
Nowadays, consumers are using different tools to express their dissatisfaction, such as social media, complaint websites, mobile apps, etc.
If the complaint is made through one of the tools mentioned above, the consumer must be careful not to overstep their right to complain and offend the supplier.
The publication of a complaint on the internet is released globally and this means that the author loses control of the number of people who have access to that text. The consequences of a complaint made with a hot head and without reflection can lead to a lawsuit for moral damages.
The limit for consumers is to be aware of the extent to which they can express their dissatisfaction with the services provided or products purchased. Reasonableness and moderation are required, so as not to damage the honor, dignity and image of the service provider.
If the complaint is considered abusive, the consumer will have to pay compensation to the company that has suffered moral damage.
